Custom Websites and Digital Marketing
Create your ideal online presence and grow your business through results-based lead generation
Speak with an expert
Obligation-free: 800-777-8089
Are you satisfied with your marketing? Is your website bringing in leads?
If you are trying to grow your small or midsize business but don’t have an in-house marketing team, DTS has you covered. We offer a complete marketing solution, from creating your conversion-optimized website to launching custom quarterly campaigns with clear KPIs and results tracking.
Throughout this process, you’ll be communicating with the dedicated marketing team at DTS – expert partners committed to meeting the targets you have set.
Our team brings operational rigor and decades of expertise, including:
Dedicated in-house strategists with deep experience in modern digital marketing approaches, methods, and tactics
Skilled creatives for tailored website branding, copywriting, and design
Technical experts for website SEO, development, security, and maintenance
Operational discipline and years of experience growing US SMBs
Measurable outcomes via tracking and analytics
This is different from the marketing agency experience.
Typical marketing agencies are volume and execution focused, providing generic, one-size-fits-all websites and campaigns. They usually use templated designs, recycled copywriting, and generic strategies that launch fast. They try to appeal to everyone, and therefore, appeal to no one and fail to deliver results.
As the technology partner for dozens of organizations, we’ve seen too many good companies held back by unappealing websites and meaningless ad campaigns. We know that every organization is different, and after providing IT support for so many, we’ve realized we can understand our clients’ marketing needs better than any agency.
What's the process?
Step 1: Clarify your brand and develop your strategy
You'll work with our team to describe your ideal customers and how your services solve their problems. We'll use these insights to present your USPs with the most convincing messaging. You'll also be able to explore options for getting the message out, be it website campaigns, social media, or other channels. Together, this creates the foundation of a sound marketing strategy.
Our team will work with you to:
- Clarify your goals and timeline for growing your business
- Define your buyer personas, so we can create messaging that speaks to their needs
- Define your anti-personas, so we know who to avoid attracting to your brand
- Define your USPs, so we know how to present them in the most compelling way
- Identify the best channels for promoting your brand
Step 2: Create your new custom website: the hub for growing your business
Your new website will be the foundation for your marketing activities. It will tell your story, engage your target audience, and give them easy ways to contact you. The DTS team project-manages the process with your input and approval at every stage.
Objectives include:
- Our team reviews your current site for technical quality and search engine optimization (SEO), and researches new keyword ranking opportunities.
- You work with our designer on your new site's visual themes, styles, fonts, images, and color palette, so it looks exactly like you want it to look.
- You work with our writers on the layout and messaging for your site, so it says exactly what you want it to say.
- We create clear and appealing CTAs, landing pages, forms, and other inbound marketing assets for your new site.
- Our developers build and launch your new search-optimized site, hosted and maintained by DTS.
Step 3: Tailored campaigns
This is where your new marketing strategy launches from your new website. Campaigns are planned, executed, and tracked for results and iteration, and your leads have multiple, easy ways to contact you through CTAs, forms, and lead magnets.
Deliverables include:
- Customized inbound and paid-ad campaigns targeting your specific customers and locations (not off-the-shelf generic pitches)
- Conversion tracking and CRM integration
- Paid advertising through Google, Meta, or whatever will get the best results for your target customers
Three levels of digital marketing services to meet your needs
Website Care
Marketing I
Best for clients who want continued website development through new content, page optimization, SEO monitoring, and visibility improvements.
Includes Website Care.
Marketing II
For clients who need someone to take ownership of their marketing strategy and performance.
Includes everything in Marketing I, plus vCMO-level guidance, advanced SEO and link building, KPI oversight, and performance reviews.
The client’s voice
“Our new patient coordinator is incredible.”
DTS helped me hire our patient coordinator remotely. They guided me through the whole process, from deciding which country to recruit from to what payroll solution works best with that country. I was surprised by how thorough they were with the organization of the applicants. DTS set up the recruitment ad, reviewed hundreds of candidates, and provided me with a video shortlist, from which I held interviews.
Ultimately, I hired someone and she has been incredible! DTS got her set up with the technology she needs to do her job, maintain compliance, and deal with cybersecurity. The whole process was so convenient and led to a great result. I recommend this service to any employer looking to hire a remote worker.
Michael Rice, DDS
SantaRosaDental.Com
Finding a partner to help grow your business just became easy:
1. Contact
Book a free consultation so we can review your current website and understand your goals.
2. Build
Work with our marketing team to create the website you've always wanted.
3. Launch
Wow customers with your new site and drive in leads to grow your business.
DTS virtual chief marketing officer (vCMO)
Our Marketing II tier provides leadership to scale your business with a virtual chief marketing officer (vCMO). You’ll have a highly experienced marketing strategist to drive initiatives, manage your marketing budget and align campaigns with your revenue goals. All at a fraction of the cost of a full-time in-house salary.
How a vCMO can transform your business:
- Strategic direction: Your vCMO develops a marketing plan, identifies target customers, and refines brand messaging.
- Predictable growth: They implement structured campaigns to capture leads and turn your website into a sales tool.
- Measurable return: Your vCMO establishes KPIs, tracks analytics, and optimizes strategies to ensure positive ROI.
- Team management: They direct the DTS execution team, serving as your point of accountability.
Frequently asked questions about digital marketing and websites
How does DTS build a marketing strategy for my business?
We start by identifying your ideal customers and refining your brand messaging. We define your buyer personas and unique selling propositions to ensure your campaigns reach the correct audience with a clear message.
What is included in your custom website builds?
We build websites focused on user conversion. Our team applies current standards in user experience (UX) and behavior, search engine optimization (SEO), and web design to create a site that attracts visitors and captures leads.
Unlike most marketing agencies and website mills, we do not use templates for copywriting or design. You’ll be able to work with experienced writers and designers to create the messaging and tone that best represents your business. And you’ll be able to review every page before it goes live.
What if I don't have a website?
How do you ensure marketing campaigns deliver results?
When should we consider the vCMO tier?
Drive growth with a custom website and strategic marketing from DTS.
Obligation-free: 800-777-8089
